Our mission is to change how people relate to culture. Forty years ago very few people sported on a regular basis. Today, many people dedicate several hours a week to sports. Inspired by the changes in the sports sector, we would like to bring a similar change to the culture sector. Our goal is to encourage people that love culture to engage in cultural activities on a weekly basis. For example, we want to encourage people that love cinema to go to the movies every week.
We work with several museums, theaters, film houses, castles, libraries, festivals, etc. Some of the cultural organisations we work with include Stadsschouwburg Utrecht, Film Theater Hilversum, Loevestein Castle, Folkoperan, Bibliotheek Utrecht, Le Guess Who festival, Folketsbio etc.